Frequently Asked Questions

Waymark does not hire entry-level employees or career bureaucrats, instead we employ highly motivated people who have both a passion for their clients' needs as well as many years of real-world occupational experiences, having worked for multi-national organizations actually building facilities, supervising diverse multi-cultural staffs, and having to respond to actual customer project deliverables.

Our company works on both sides of the Pacific Ocean, mainly serving a wide ranging client base from North America (and also Europe) as these Western accounts try to enhance their global reach into Asian markets.

We have over 200 team members who actively work on client projects on a regular basis, with a total of over 800 experts in a variety of occupational and academic fields, many of whom are employed on a sub-contract basis, as their specific and unique expertise is summoned to help with highly technical inquiries and project needs. They are career free lancers who enjoy part-time participation on an as-needed basis, and possess very unusual capabilities that remain quite project and industry specific.

Waymark simply became a replication of founder Greg Hallberg's earlier career endeavors with a major Fortune 500 multi-national American-based company. He was in charge of all facets of his employer's Asia-Pacific operations, from sales & marketing to operations management. He had to develop a strategy that enabled North American and European manufacturing divisions to enter Asia and assist with product training, new product development, and cross-border team construction. Mr. Hallberg felt that when his work in that assignment was finished, he wanted to instead stay in Asia doing this kind of work for other people, rather than repatriate to a desk job at company headquarters.

Indeed, unlike many career professionals, Greg was not downsized or re-engineered out of a job. Instead his objective was to build his employer's overall infrastructure in Asia to a point where by it could become self-sufficient in terms of a sales force, global account integration, facilities improvements (China, Japan, South Korea, Taiwan, Thailand, Singapore, Malaysia), along with sustainable localized product development, R&D. Then he decided to maintain that effort, only assisting other companies with similar requirements. Unlike many competitors, he actually can say "been there, done that" with a client developing operations throughout the Asia-Pacific region.

Waymark started out primarily as an Asia market entry consulting firm, with most of the client work addressing the migration of global manufacturing and professional services into Mainland China. With that effort secure and the market saturated with snake oil salesmen peddling their Chinese connections (mostly of dubious capabilities), we decided that what the market really needed was technically diverse and increasingly talented firms that could actually conduct "boots-on-the-ground" MRO (maintenance-repair-overhaul) work and related adjunct services which were desperately lacking but useful to support foreign companies setting up shop in Asia.

Infrastructure is not just physical plant, laboratory, and equipment facilities. It is also appropriate personnel staffing, market knowledge, competitive benchmarking abilities, training in both technical problem solving and best practices global management thinking, supply-chain & logistics competency. It is having localized financial, legal, information technology, and qualified vendor services.

Definitely not! From the business model for industrial distribution, to professional consulting, to sophisticated training, information gathering, technical field sales professionalism, and new product development – the United States and former Western Europe have had almost 50 years to refine those disciplines – and do it extremely well. In Asia however, much of what is taken for granted in the West is actually paving new ground in these areas of business and market development.

To be sure, Asia has an incredible wealth of well educated talent. Its citizens are highly motivated, strong willed and disciplined, with an unparalleled eagerness to learn. Asian companies have traditionally managed much the same as instruction in the classroom. That is to say that the teacher/boss is the supreme master, not to be contested, and that rote drill and robot-like memorization remain the norm. Heady debate, constructive dialogue, and out-side-the-box thinking continue to be difficult to embrace. Whether it is a Confucian mindset, state run thinking, or other Asia value systems, workplace harmony and creativity are a work-in-progress. And after so many years of actual work in the region, we continue to see this phenomenon every day. East meets West will perhaps someday become the new paradigm shift in modern 21st century management education.

While all of our colleagues are very well educated in diverse subjects originating from the classroom, all of us are also well versed from decades of so-called real world experiences. As Mr. Hallberg can attest to, he has 3 university degrees, an EMBA, and has taught in over a dozen different college locations worldwide. With additional attendance in over 40 different company-sponsored seminars, his opinions and goals for Waymark curriculums are based upon a wealth of experience. Having been involved with the academic community, he sees their value in the learning process, but can compare their shallow research and textbook-only prescriptions (and frequently outlandish geo-political ideologies) to actual career work experiences, with what is needed to be successful in today's incredibly complicated global working environments.

Every one of our company's employees is at least bi-lingual, with many having fluency in a third language. Seventy percent (70%) of the Waymark payroll has English as their second, non-native language, but everyone is entirely qualified in English-speaking situations. Greg Hallberg, while born and raised in America, is fluent in Mandarin Chinese and Japanese, with a respectable conversational level in Korean.

Waymark has representation in 25 Asia-Pacific locations and 12 U.S.-Canadian cities.