Pricing Strategy and Market Driven Logic
The questions concerning how to establish the price of a product or service have always involved a major set of decisions and can be an on-going dilemma for many organizations. Whether it is calculated by the antiquated cost-plus methodologies, activity-based costing, or simply dictated by competitive market forces, the development of a strategic pricing structure can hold the key to a company's future.
Effective and profitable pricing can almost entirely build a company's market share, generate funding for enhanced product R&D, or become a downward spiral into out-of-control financial losses.
